Back Globalworth and Hala Koszyki with "Złote Spinacze" and MIXX Awards

Globalworth and Hala Koszyki with "Złote Spinacze" and MIXX Awards

Last week, Globalworth, the owner and manager of Hala Koszyki, received a total of 4 awards in leading PR and marketing industry competitions: the “Złote Spinacze” and MIXX Awards. The awards were granted for the campaign ‘Opening of Polish Gastronomy at Hala Koszyki’ and the Counter-Strike competition and tournament ‘Battle for Koszyki,’ organized in collaboration with Erbud and the Gameset agency.

In the ‘Złote Spinacze’, the most important and largest PR competition in Poland, the PR and marketing team at Globalworth was recognized for the ‘Opening of Polish Gastronomy’ campaign in May of this year, receiving both a silver and bronze statue. The project’s aim was to draw attention to Hala Koszyki in the context of the planned reopening of the economy and the easing of pandemic restrictions. In front of Hala Koszyki, owned by Globalworth, a large Gastronomy Clock was installed, counting down the time to the reopening of restaurant gardens throughout Poland. As part of the event, a gastronomic New Year’s Eve celebration was held in front of the hall, complete with a collective countdown and a spectacular light and sound show.

With a small budget, in just a week, our campaign managed to capture the attention of leading Polish television and radio stations, online portals, and press titles. Hala Koszyki became a symbolic place for the gastronomy industry in Poland, marking the end of a lockdown lasting over 200 days. Our event was often referred to as the 'gastronomic New Year's Eve.' It's worth noting that Globalworth was one of the few companies in this year's 'Złote Spinacze' edition to receive awards for a self-sustained, original project conducted without PR agency support. The competition was fierce, as we competed against the largest companies from various industries, running their campaigns with substantial budgets and extensive teams. Just the nominations, in two categories, were a significant recognition for us, and the tough battle against market giants makes the satisfaction of winning these awards immense.

Paweł Słupski, Senior PR & Marketing Manager at Globalworth Poland

Hala Koszyki was also recognized at the MIXX Awards, the leading marketing and digital competition in Poland. Two awards (silver and bronze) were awarded to the gaming project ‘Battle for Koszyki,’ which was carried out by Globalworth in collaboration with the construction company Erbud and the Gameset agency. In March of this year, both companies organized a competition to design a map for the iconic FPS game, reflecting the space of Hala Koszyki. Players had the chance to play on it at the end of July during the final Counter-Strike: Global Offensive matches held at Koszyki. This project also became a central element of Erbud’s employer branding campaign, which received two ‘Złote Spinacze’ awards in this year’s competition.